about

Countless reasons exist for riding a bicycle, and even more ways to enjoy it, but our own favorite is exploring new roads, paths, and trails at a pace that encourages savoring the spirit of adventure. At Hubbub, our mission has always been enabling you to do this your way, with the elegance and freedom provided by a Proper Bike.

We believe that much of a bicycle’s beauty comes from its simplicity, but the foundation of our approach to cycling acknowledges that the bike and rider comprise the whole machine. This may seem obvious, but our industry has a deep history of selling bicycles and accessories on the premise that the latest-&-greatest equipment will by some sorcery of its own transform your riding experience. The equipment of course plays an important role, but it doesn’t do the work. Our view is that the bike’s effectiveness is rooted in how perfectly it fits not only your body’s size and proportions, but also your aspirations, strengths and weaknesses, preferences, potential limitations, and even personal aesthetic. Every tool in our arsenal, ranging from modern technology to the experience of “olde fashioned” know-how, is judiciously applied on an individual basis. Whether we’re talking about a created-to-order complete bicycle, a custom wheelset, developing an innovative repair solution, or providing one of our carefully curated accessories, your individual needs are at the center of every option.

Each new bike is discussed in detail, fitted, designed, and generated from scratch, addressing as many limitations as possible right from the start. We have never sold bikes based on model names, model years, or even with much emphasis on brand, but focused entirely on your needs and desires, and how to match them using all the best resources available. It’s not about the name on the bike, or even the materials, but how well those involved in the process understand your wants and will enthusiastically work their magic to enhance your own enjoyment riding it, the ways you imagine, rather than the ways a brand’s marketing department imagines on your behalf.

Our service department is continually enhancing its capabilities to provide the most extensive and comprehensive solutions to every service need imaginable. There will always be more tools to acquire, more training to attend, more skills to hone, and new challenges to meet. Of course, most of our experience in recent years revolves around modern high-end equipment, but we’ve been practicing for several decades on nearly every human-powered transportation option made; and we have a special affinity for the elegance of “classic” design in bicycles. When you visit our workshop, we are confident that you might be impressed with what we can accomplish for you.

One of the original core ideas behind Hubbub’s founding was a mail-order catalogue with carefully selected products to support adventurous solo exploration and organized bicycle touring. In 1997 Diane published a book on this topic, titled The Hubbub Guide to Cycling, while opening the first store location, and its 2nd edition is available today in digital format. Over the years we have developed a few products and solutions for specific needs, including our drop-bar adapter for twist-shifters, and the Hubbub Helmet Mirror. We continue to expand our selection of appropriate products available both in our on-line store and our walk-in location.